GoPro is the leader in the action sports camera industry. The Hero5 Black camera marks a significant step forward for the company’s flagship project. Alloy helped make the camera substantially smaller and waterproof to 10 meters without the need for a dive housing accessory. Alloy was involved in the early phases of the project, working through numerous camera architectures with the ID and ME teams at GoPro. Alloy owned the design for both the I/O and battery doors, making them waterproof, robust, and as thin as possible. Alloy also designed the unique detachable lens cover mechanism on the front of the camera.