Purist’s award-winning glass-lined stainless steel bottles have redefined the high quality beverage container market, with their three existing bottles and two lids already proving to be hugely successful. Purist came to Alloy for development of a third and more complex, innovative 360° lid. Alloy took the design concept and engineered it from the ground up, creating a robust and sleek assembly that achieved all of Purist’s main design goals. The Alloy team worked hand-in-hand with Purist’s leadership to shepherd the product through the entire design cycle, from concept through prototype and testing and into high-volume production.